History

A history defined by breakthroughs,
actions and challenging the norms with alternative perspectives.

1995

Wild Pioneers

Icebreaker was created by a 24-year-old Jeremy Moon. His aim was to provide garments for outdoor adventures with less reliance on petrochemical fibers, providing a more sustainable future for us - and the planet. But back then, synthetics were king, so convincing people was going to be far from easy...

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1996

World’s First Natural Layering System

The world’s first natural layering system is officially born. Merino’s excellent warmth to weight ratio and low bulk inspires our first two weight layering system.

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1997

Building Lasting Relationships

We are the first company in the world to establish long-term contracts with key merino wool growers, based on genuine trust and a mutual concern for animal welfare and the environment.

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1998

A Natural Phenomenon

We begin expanding into new countries, working with new partners and building new processes, bringing Icebreaker‘s natural performance garments to as many people as possible.

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2003

International Partnerships

In order to access the best technology, ethics and capacity we join a multi-national collaboration of French, German, Japanese and Chinese companies to pioneer an advanced manufacturing hub in Shanghai.

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2005

Top to toe

Demand drives the development of hats, socks, scarves and gloves, completing our next to skin, top to toe solution which remains the core of our business today. We open our first retail store in Wellington, New Zealand.

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2006

The art of nature

We are the first company in the world to print graphics onto merino wool. In the same year we establish Icebreaker USA.

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2007

Little Footprints, Big Steps

We launch our first Icebreaker Kids Collection.

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2008

Changing Behaviors

Leading the industry we are the first company to ban the mulesing of sheep. This policy has now been widely adopted by the industry to champion animal welfare.

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2010

Transparent & Proud

We drive a transparent sourcing campaign and are the first company to introduce a ‘baacode’ on our garments to allow wearers to trace the lineage of their garments right back to the sheep station it comes from.

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2011

Innovation at the core

We introduce corespun, an innovative new technology that wraps our superfine merino around a high denier nylon filament to radically increase longevity.

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2012

Cooler than cotton

We launch COOL-LITE™ – a breakthrough blend of merino and plant based TENCEL®. Made from eucalyptus (the most ecologically sustainable natural fiber available) TENCEL® helps dump heat and wick quickly, while delivering outstanding breathability.

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2013

Pioneering a Natural Alternative

We develop a natural, ‘non-duck killing’ alternative to ‘down’. Made from merino fibers, MerinoLOFT™ was our pioneering solution - a highly breathable insulating interior that regulates temperature to deliver weightless warmth, naturally.

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2014

Provenance & People

Air New Zealand boss joins Icebreaker as CEO and Jeremy Moon becomes chairman, signaling the beginning of a brave new chapter.

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2016

Reconnecting with our purpose

Merino based apparel is seducing wearers all over the world and we’re proud of the part we play in sharing the wonder and brilliance of the power of nature. Its beauty, resourcefulness and strength, are qualities we are committed to and humbled by constantly.

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2017

Provenance & People

Succession plan realised as Greg Smith appointed Icebreaker CEO and Rob Fyfe becomes chairman.

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2018

21 years of commitment

Icebreaker publishes it’s first Transparency Report. "It’s taken us 22 years to craft our business and we haven’t finished yet. The report is the result of our 22 years of commitment to building an ethical and sustainable business and while we’re not perfect, we are proud of what we have achieved." — Greg Smith, CEO, Icebreaker.

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2018

An expanded opportunity

Icebreaker’s partnership with VF Corporation, a global leader in apparel provides us with the largest platform in the world to tell our story, access new markets and reach new consumers at an accelerated pace.

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sustainability isn’t just a feature of our products, it’s in the values and design of our business.

Read our transparency report