Branding takes up too much attention
"I really like this, but because it has branding stamped across the front, it makes it a pure athletic piece, when I'd love to use it as an everyday piece. If the branding was the same colour as the shirt (black shirt = black logo) rather than contrast, and on the bottom back hem, that would be ideal. I want to switch my Lululemon wardrobe to Icebreaker, but details like this make it challenging. I get you want branding, but people will ask for the brand of they see something they love (and an inconspicuous but recognizable logo is all that's needed, like Lulu). You don't need to turn us all into walking billboards."
