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When you hear the word ‘wool’, some people may not think of it as the ideal clothing choice for activewear, sportswear or outdoor activities. But merino wool is different. This soft, versatile...

You may be making the move away from fast fashion to sustainable separates, in which case you’ll want to know the answer to a key question: ‘is merino wool ethical’? Any product...

Once you’ve discovered the benefits of merino wool, you’re unlikely to want to go back to synthetic fabrics. As well as being soft against your skin, breathable and versatile, merino wool...

Premium quality icebreaker merino wool is surprisingly easy to care for. Unlike traditional wool and cashmere, it's ultra durable and can be put in the washing machine, which helps the fibres to...

So you’ve got yourself some soft, cosy merino wool socks for your outdoor adventures. They fit beautifully and feel amazing. Of course, you want to keep them in the best possible condition....

Spoiler alert: yes, you can wash merino wool sweaters in the washing machine – as long as you follow certain guidelines. This article will tell you everything you need to...

La laine mérinos est la fibre de performance de la nature. Elle est capable de revenir à sa forme initiale après avoir été étirée. Marie Knowles nous explique pourquoi la...

Merino wool is famously breathable, lightweight and helps air to circulate, to keep you warm in the winter and cool in the summer. As well as being breathable, merino is soft...

Merino wool is known for its resilience, softness and versatility, and at icebreaker most of our clothing is machine washable for easy care. However, we understand the distress it may cause...