Think you've seen New Zealand?

Go deeper. Win the ultimate icebreaker experience.



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nature.rewards

Created exclusively for our top loyalty members, this once-in-a-lifetime experience is reserved for Grower and The Natural members. If you're one of them, this is your opportunity to join us in New Zealand.

Explore the mountains we call home.

Discover a side of New Zealand few ever get to see, from wide-open high country to mountains, rivers and valleys.

A person walking among sheep on a grassy hillside overlooking a large lake with mountains in the background under a blue sky.

Meet the people behind our merino.

Spend time with the growers behind our merino wool. Hear their stories, discover their connection to the land and get closer to the relationships at the heart of icebreaker.

Discover where our merino begins.

Meet the sheep at the heart of our merino wool and step into the landscapes they call home.

How to enter

01

PLACE AN ORDER

Make a purchase between 15 October and 30 November 2026 for your chance to join us in New Zealand for six unforgettable days..

02

COMPLETE YOUR ENTRY

Once you’ve placed your order, fill in the form below to complete your entry for the chance to join us in New Zealand.

03

KEEP AN EYE OUT

We’ll contact those selected in December, so keep an eye on your inbox to see if you’ll be joining us in New Zealand.

04

PACK YOUR BAG

If you’re selected, we’ll welcome you in March 2027 to experience our home and get closer to the people and ways of life that shape icebreaker.

Your order could be your ticket to the ultimate icebreaker experience in New Zealand.